MTN Group has announced the appointment of Yolanda Cuba as new Group Chief Digital and Fintech Officer on Thursday, 18 July 2019. She joins MTN Group from Vodacom, where she served as Chief Officer of Strategy and M&A. Prior to her role at Vodacom, Cuba was the CEO of Vodafone Ghana for a three-year period, a position that saw her named Telecom CEO of the Year in 2018.
It is said that Cuba join the MTN Group Executive Committee reporting to the Group CEO, Rob Shuter. In this role, Cuba will lead the Group’s strategic expansion of its financial services and digital solutions efforts and transformation into a digital operator.
Cuba said: “This role gives me the opportunity to drive digital innovation and financial inclusion across the group’s vast footprint. I’m really looking forward to the new challenge and being part of the MTN leadership team.”
“We are very pleased to bring an executive of Yolanda’s calibre into MTN Group. Yolanda is a highly qualified and experienced executive, with a unique combination of operational telecommunications experience as well as finance, financial services and digital skills. I am confident that Yolanda’s leadership will place us in good stead as we intensify our efforts to build a digital ecosystem and scale our fintech offering across our markets,” Rob Shuter said.
In an article publised by itnewsafrica.com, it revealed that under Cuba’s leadership, MTN has said it’s continuing to progressively grow the fintech and digital opportunities in Africa as we see these areas as major drivers of our BRIGHT growth strategy. There has been no word on when exactly Cuba will take up her new role.